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Home News The KOA Technology Blog Should you have an APP for your business?
Should you have an APP for your business?

Quite often these days we are asked "Should I have an app for my business?"  And this is a good question to ask!  It means you are thinking about improving your business, using new technology, and developing a new marketing approach.  This is exactly what every business owner should be doing.  Apps are great and all, but realistically there are just so many potential marketing directions you could go, but it’s really about the return on investment, isn’t it?  I mean in this day and age you MUST have a website no matter what your business is.  As for an app, it will cost thousands of dollars when you factor in the application costs with Apple and Android marketplace, then the cost to develop the app itself can be extensive. 

Then of course the question arises "who is going to manage the project of creating the app itself?"  That can be very time-consuming and if you think you can do it, you may feel like you're working two jobs for a while.  When you meet new clients they are obviously going to look at your website but how likely will they actually download your app?  It must be pretty awesome and provide something unique to go through that extra effort. 

As for a return on investment, you’re probably better off thinking about some new features to add to your website or setting up an “Email Blast” to get in touch with your customer list and hopefully bring in some new business.  Ultimately the choice is yours to make and time will tell if it's work the time and cost.  We are here to help should you decide to make improvements to your website or setup that "Email Marketing Blast" so just get in touch.

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